The web offers vast information, but finding what you need can be challenging.
Here, you can access a curated selection of key market guidelines, policies and trainings.
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Decarbonise your Digital Media
Free Training by Good-Loop Good-Media™ Academy in partnership with BetterNotStop
Advertisement to children
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EU Pledge
The EU Pledge is a voluntary initiative by leading food and beverage companies to change the way they advertise to children. This is a response from industry leaders to calls made by the EU institutions for the food industry to use commercial communications to support parents in making the right diet and lifestyle choices for their children.
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Swiss Pledge
Swiss Pledge is a voluntary initiative by leading food, beverage and hospitality companies with the aim of changing the way they advertise to children.
In this way, the companies underline their responsible advertising behavior towards children.
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New Advertising Code for Food industry
The New Advertising Code contains both the general principles and the restrictions on marketing to children. The rules apply to all food companies and traders who advertise their food and drinks on the Belgian market.
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Advertising of HFSS food and drink to children
This briefing summarises current restrictions on the advertising, marketing and promotion of HFSS products. It considers the background to, and the detail of, the new advertising restrictions as set out in the Health and Care Act 2022.