Francesca Leronni
I equip media teams with the knowledge and guidance to align their practices with corporate sustainability goals
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15 years experience in Advertising
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Pioneered Responsible Media Investment solutions since 2021
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Consulted Leading Global Brands on Responsible Media projects
COMPANIES I WORKED WITH
Alpro
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Amazon Pay
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Arçelik
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Arla
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Audi
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Barilla Group
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Boots
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British Gas
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Combe
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Deichman
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Dentsu Group
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Diageo
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DoubleVerify
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DPS Group
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easyJet
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Ebiquity
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Edgewell
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Estrella
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GlaxoSmithKline
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Global Disinformation Index
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Havas
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Heineken
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Interactive Advertising Bureau
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Iffy.news
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Integral Ad Science
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Interpublic Group
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Jaguar Land Rover
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Jet2
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Kroger
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Mars
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Meta
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Mazda
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Molson Coors
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Nestlé
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New York Bakery
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Omnicom Group
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Orange
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P&O Ferries
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Publicis Groupe
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Reckitt
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Royal Mail
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Samsung
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Scope3
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Sony Group Corporation
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Telecom Italia Group
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TJX
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Transport for London
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TUI
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Universal Pictures
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Vauxhall
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Walmart
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Western Union
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World Federation of Advertisers
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World Wide Fund for Nature
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WPP
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Alpro • Amazon Pay • Arçelik • Arla • Audi • Barilla Group • Boots • British Gas • Combe • Deichman • Dentsu Group • Diageo • DoubleVerify • DPS Group • easyJet • Ebiquity • Edgewell • Estrella • GlaxoSmithKline • Global Disinformation Index • Google • Havas • Heineken • Interactive Advertising Bureau • Iffy.news • Integral Ad Science • Interpublic Group • Jaguar Land Rover • Jet2 • Kroger • Mars • Meta • Mazda • Molson Coors • Nestlé • New York Bakery • Omnicom Group • Orange • P&O Ferries • Publicis Groupe • Reckitt • Royal Mail • Samsung • Scope3 • Sony Group Corporation • Telecom Italia Group • TJX • Transport for London • TUI • Universal Pictures • Vauxhall • Walmart • Western Union • World Federation of Advertisers • World Wide Fund for Nature • WPP •
Tackling Responsible Media
A global overview of media investments driving practices across four key areas: Diversity & Inclusion, Disinformation, Privacy & Data Protection, and Made for Advertising.
Powered by the pioneering solution I developed at Ebiquity, this guide introduces first-of-its-kind benchmarks and actionable recommendations, empowering the market to create a more responsible and transparent programmatic supply chain.
Work I am proud of
The Hidden Cost of Digital Advertising
This study sheds light on the emission cost of waste in the digital advertising supply chain.
Powered by the solution I led, this research introduced the CO2PM metric (grams of CO2e emissions per 1,000 impressions) to the market for the first time. This breakthrough enables the media sector to measure emissions across websites, markets, and media categories, offering a critical tool for tackling inefficiencies and reducing the environmental impact of digital advertising.
IAB UK Environmental Sustainability FAQs
IAB UK’s Environmental Sustainability FAQs aim to shed light on the strategies and initiatives undertaken by companies within the digital advertising space to mitigate their environmental impact.
As the result of a cross-industry initiative led by IAB UK, this resource makes environmental credentials more accessible and provides an efficient hub for assessing potential partners' and clients' sustainability efforts.
What partners say about me
"I had the opportunity to collaborate with Francesca on diverse projects, especially on Carbon Footprint assessment in digital media. Francesca is a hard worker, highly dedicated to the project she manages, and open to work collaboratively to feed it. She was always available to exchange and provide insightful elements, being a hub between tech, media and marketing."
Global Client Partner, Ebiquity
"I have found her to be a diligent and thoughtful director, a superior colleague, and a wonderful person. Any company discerning enough to employ her could consider themselves fortunate. I heartily recommend Francesca without hesitation or caveat."
Search Insights Lead, Ebiquity